Kellwood

  • Social Media Manager, LA

    Job Location US-CA-Los Angeles
    Position Type
    Regular Full-Time
  • Overview

    Established in 2002, Vince is a leading global luxury apparel and accessories brand best known for creating elevated yet understated pieces for every day. The collections are inspired by the brand’s California origins and embody a feeling of warm and effortless style. Vince designs uncomplicated yet refined pieces that approach dressing with a sense of ease. 

     

    Known for its range of luxury products, Vince offers women’s and men’s ready-to-wear, shoes, handbags, and home for a global lifestyle. Vince products are sold in prestige locations worldwide. The Company operates 46 full-price retail stores, 14 outlet stores and its e-commerce site, vince.com. The Company is headquartered in New York and operates a design studio in Los Angeles.

     

    Vince is searching for talent to contribute to the future development of the brand who have passion, creativity, and an entrepreneurial spirit. As a company, we are committed to offering our employees a challenging and rewarding work environment, opportunities for growth and development, a customer focused culture, a community to “give-back”, and competitive pay and benefits.

     

    The Position

     

    The Social Media Manager will oversee the company’s social media strategy in order to drive awareness, traffic, engagement and conversion. This role interacts cross-functionally with Marketing, Public Relations, Retail, Wholesale and E-commerce Business teams to support their respective objectives while ensuring consistency in the Vince voice and tone.

     

    The ideal candidate will have a demonstrated passion for social media, fashion and luxury combined with business savvy and skills for developing creative partnerships and promotions while engaging in an authentic way through relevant social media content.

    Responsibilities

    • Oversee and execute social media strategies, guidelines, best practices, promotional campaigns and day-to-day activities while optimizing and monetizing the brand’s presence on Facebook, Instagram, Twitter, Pinterest and other relevant social media platforms
    • Analyze effective benchmarks for measuring impact of social media efforts in order to determine campaign effectiveness through relevant monitoring tools
    • Develop social media copy for both editorial and marketing efforts
    • Understand and evolve the voice of the Vince brand
    • Create and manage blogger outreach program by identifying relevant blogs and engage in social conversation
    • Establish and foster relationships with online influencers and secure digital press coverage on online fashion outlets and blogs
    • Stay abreast of key industry trends, competitive insights and emerging social media/marketing/e-commerce technologies and benchmark and research competitor and industry leaders in social media. Constantly explore and evaluate new social platforms, tools, services and vendors and provide recommendations
    • Conceptualize and lead the implementation of compelling content and programs across various social platforms that engages and communicates effectively with our audience
    • Establish and execute strategic social strategies and campaigns for new product launches, store openings and brand partnerships
    • Collaborate with the Marketing team on branding events
    • Collaborate with the PR team to orchestrate seasonal gifting programs and press previews in order to secure online influencer attendance and coverage

    Qualifications

    • Bachelor's degree in Marketing, Communications, Journalism or equivalent preferred
    • Thorough knowledge and understanding of the principles of advertising, marketing and digital media
    • 3-5 years experience in the digital space and a solid understanding of and actively engaged in using social media platforms (i.e. Instagram, Pinterest, Facebook, Twitter, etc.)
    • Well-versed in digital media and social media metrics and monitoring tools
    • Experience in successfully concepting and managing strategic social marketing projects  
    • Resourceful self-starter, with a can-do attitude that thrives in a fast-paced entrepreneurial environment
    • Strategic thinker willing to push the envelope and bring fresh, innovative ideas to life
    • Works well under pressure and can meet tight deadlines with a strong sense of accountabilit
    • Strong interpersonal and analytical skills with great attention to detail
    • Excellent written and oral communication skills
    • Highly proficient in MS Word, Excel, PowerPoint with the ability to convey concepts and information in a succinct and visually compelling way
    • Well organized and able to manage multiple projects simultaneously and effectively

     

    Compensation:

     

    The successful candidate will enjoy a competitive compensation package which may include short and/or long term incentives, clothing allowance, and merchandise discount, in addition to base salary and full health and welfare benefits. 

     

    Vince strives to maintain a diverse workplace and does not discriminate against any employee or job applicant because of race, color, religion, national origin, sex, physical or mental disability, or age.

     

    Vince is an Equal Opportunity Employer and Affirmative Action Employer, M/F/D/V

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