Kellwood

  • Digital Marketing Internship, Fall 2018, NY

    Job Location US-NY-New York
    Position Type
    Intern
  • Overview

    Established in 2002, Vince is a leading global luxury apparel and accessories brand best known for creating elevated yet understated pieces for every day. The collections are inspired by the brand’s California origins and embody a feeling of warm and effortless style. Vince designs uncomplicated yet refined pieces that approach dressing with a sense of ease. 

     

    Known for its range of luxury products, Vince offers women’s and men’s ready-to-wear, shoes, handbags, and home for a global lifestyle. Vince products are sold in prestige locations worldwide. The Company operates 44 full-price retail stores, 14 outlet stores and its e-commerce site, vince.com. The Company is headquartered in New York and operates a design studio in Los Angeles.

     

    Vince is searching for talent to contribute to the future development of the brand who have passion, creativity, and an entrepreneurial spirit. As a company, we are committed to offering our employees a challenging and rewarding work environment, opportunities for growth and development, a customer focused culture, a community to “give-back”, and competitive pay and benefits.

    Responsibilities

    • Assist in the development and execution of digital marketing campaigns across all channels including email, display, paid social, paid search, and affiliates.
    • Request assets and copy for all digital marketing channels. Analyze creative performance and collaborate with creative team to secure assets that will drive strong performance.
    • Assist with ad trafficking and tracking of performance for all digital marketing channels.
    • Record and analyze email performance, delivering reporting on a weekly and monthly basis.
    • Track monthly KPIs for both vince.com and the Vince app. Analyze marketing channel performance for both the website and app. Provide strategic recommendations to improve digital marketing performance.
    • Support digital branding via direct media buys under direction by the Marketing department and Digital Marketing department.
    • Analyze customer data, market conditions, and competitive landscape. Apply learnings to optimize digital marketing performance.
    • Research new online marketing trends and keep the company at the forefront of developments in digital marketing.

    Qualifications

    • Must be enrolled in a Bachelor’s program at an accredited college or university
    • Major in a related field
    • Must be able to work 15-20 hours a week
    • Google Analytics experience preferred
    • Effective project management skills
    • Computer skills to include Word, Excel, PowerPoint, and Outlook calendar management
    • Self motivated, ability to multi- task, problem solving skills, initiative, drive, creativity and flexibility are essential
    • Knowledge of the brand, as well as other luxury brands and competitors in the contemporary market
    • Attention to detail
    • Excellent communication skills

     

    Compensation:

    This is a paid internship role.

     

    Vince is an Equal Opportunity Employer and Affirmative Action Employer, M/F/D/V

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